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Jagdish N. Sheth
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Prediction
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Clients for Life: Evolving from an Expert-for-Hire …
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The Self-Destructive Habits of Good Companies: ...A …
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Customer Behavior: Consumer Behavior and Beyond
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Legends in Marketing: Philip Kotler
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Marketing Theory: Evolution and Evaluation
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The Rule of Three: Surviving and Thriving in Compet …
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