21st Century Game Design

Blurb

21st Century Game Design is a book by Chris Bateman and Richard Boon. This book is part of the Game Development Series. It was first published by Charles River Media on August 29, 2005.
The main innovation of the book is the focus on demographic game design through the use of a new audience model for game developers and publishers. The authors say that today, the only audience models in widespread use are those of the "hardcore gamer" and "casual gamer", and the book proposes a more sophisticated audience model.