BlurbMindless Eating: Why We Eat More Than We Think is a nonfiction book by Cornell University consumer behavior professor Brian Wansink. Based upon award-winning research discoveries at the Cornell Food and Brand Lab, the book was cited by the National Action Against Obesity as being a 2006 hero in America's fight against obesity.
The book shows how food psychology and the food environment influence what, how much, and when people eat. It also shows how many of the cues in this environment can alter food choice, leading people to eat less and enjoy food more. The science is based on a series of studies in labs, restaurants, homes, movie theaters, diners, and malls that Wansink has conducted as director of the Food and Brand Lab.
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