The contrarian effect : why it pays (big) to take typical sales advice and do the opposite

Name: The contrarian effect : why it pays (big) to take typical sales advice and do the opposite
Author: /author/Michael_Port_(Book_Yourself_Solid%3A_The_Fastest%2C_Easiest%2C_and_Most_Reliable_System_for_Getting_More_Clients_Than_You_Can_Handle_Even_if)