Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

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NEW YORK TIMES BESTSELLER From Ed Catmull co founder with Steve Jobs and John Lasseter of Pixar Animation Studios comes an incisive book about creativity in business sure to appeal to readers of Daniel Pink Tom Peters and Chip and Dan Heath Creativity Inc is a book for managers who want to lead their employees to new heights a manual for anyone who strives for originality and the first ever all access trip into the nerve center of Pixar Animation into the meetings postmortems and Braintrust sessions where some of the most successful films in history are made It is at heart a book about how to build a creative culture but it is also as Pixar co founder and president Ed Catmull writes an expression of the ideas that I believe make the best in us possible For nearly twenty years Pixar has dominated the world of animation producing such beloved films as the Toy Story trilogy Monsters Inc Finding Nemo The Incredibles Up and WALL E which have gone on to set box office records and garner thirty Academy Awards The joyousness of the storytelling the inventive plots the emotional authenticity In some ways Pixar movies are an object lesson in what creativity really is Here in this book Catmull reveals the ideals and techniques that have made Pixar so widely admired and so profitable As a young man Ed Catmull had a dream to make the first computer animated movie He nurtured that dream as a Ph D student at the University of Utah where many computer science pioneers got their start and then forged a partnership with George Lucas that led indirectly to his founding Pixar with Steve Jobs and John Lasseter in 1986 Nine years later Toy Story was released changing animation forever The essential ingredient in that movie s success and in the thirteen movies that followed was the unique environment that Catmull and his colleagues built at Pixar based on philosophies that protect the creative process and defy co