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Jack Trout
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Differentiate or Die: Survival in Our Era of Killer …
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The Power of Simplicity: A Management Guide to cutt …
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The New Positioning: The Latest on the World's #1 B …
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Trout on strategy : capturing mindshare, conquering …
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A genie's wisdom : a fable of how a CEO learned to …
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In search of the obvious : the antidote for today's …
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REPOSITIONING: Marketing in an Era of Competition, …
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