Maggie Alderson

Emily Pointer would rather jog naked through Harvey Nichols' beauty hall than be seen with last season's handbag. A fashion stylist with "Chic" magazine, Emily is a natural blonde, a effortless size 10, travels the world for work and gets 30 per cent discount at Prada. As far as she's concerned, life is perfect. So …

Have you ever wondered why even the truly stylish find it hard to do smart casual? Why all men look like James Bond in dinner jackets? Why all four-year-old girls are obsessed with pink? Why fashionable people always wear black? Why blondes have less fun? Or why some people will spend $6000 on a handbag? This book …