Seth Godin

The Dip: A Little Book That Teaches You When to Quit adalah buku kesepuluh yang diterbitkan Seth Godin. Ini adalah buku 76 halaman yang mengilustrasikan konsep "the dip"—kemunduran sementara yang dapat diakhiri dengan kegigihan—dan cara mengetahui apakah Anda sosok yang pantas melanjutkan atau berhenti.

In Seth Godin’s most inspiring book, he challenges readers to find the courage to treat their work as a form of artEveryone knows that Icarus’s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the …