Business dynamics

Blurb

Business Dynamics is a book by John Sterman that applies system dynamics to business.
Sterman, John D.. Business Dynamics: Systems thinking and modeling for a complex world. McGraw Hill. ISBN 0-07-231135-5.
The book introduces systems dynamics modeling for the analysis of policy and strategy, with an emphasis on business and public policy applications. System dynamics is both a conceptual tool and a powerful modeling method. This allows the building of computer simulations of complex systems. These simulations can then be used to test the effectiveness of different policies on business outcomes.