War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It

Name: War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It
Rating: 3.3 (1 reviews)
Author: /author/Al_Ries_(Positioning%3A_The_Battle_for_Your_Mind%2C_20th_Anniversary_Edition)