Geständnisse eines Werbemannes

Über

Confessions of an Advertising Man is a 1963 book by David Ogilvy. It is considered required reading in many advertising classes in the United States. Ogilvy was partly an advertising copywriter, and the book is written as though the entire book was advertising copy. It contains eleven sections:
How to Manage an Advertising Agency
How to Get Clients
How to Keep Clients
How to be a Good Client
How to Build Great Campaigns
How to Write Potent Copy
How to Illustrate Advertisements and Posters
How to Make Good Television Commercials
How to Make Good Campaigns for Food Products, Tourist Destinations and Proprietary Medicines
How to Rise to the Top of the Tree
Should Advertising Be Abolished?
In August 1963, 5000 copies of the book were printed. By 2008 more than 1,000,000 copies had been printed.