Social Elephant: New Rules for Making Friends in Our Changing Social Economy

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Friendlessness is the elephant in the room.

Friendship often starts when two people's priorities, interests and schedules seem to click. Unfortunately, more people are finding that they simply aren't clicking. Despite an authentic, human desire to connect, millions of people are simply predisposed to undermine social connection. The problem isn't always a lack of social skill, and these people are no more or less attractive than anyone else.

The Roman philosopher Cicero defined friendship as an agreement in things sacred and profane, accompanied by good will and love. And Henry Adams, the first cosmopolitan American journalist said that to have one friend in life is much, two are rare and three are hardly possible. People tend to mistake acquaintances for friends, and unfortunately, many people don't have any true friends at all.

Social Elephant: New Rules for Making Friends in Our Changing Social Economy is an amalgamation of personal experiences and academic research on friendship.