book cover of A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century by Scott Bedbury

A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

non-fiction by Scott Bedbury

Blurb

A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century is a book by Stephen Fenichell and Scott Bedbury.

First Published

2002

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