David Aaker

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Building strong brands

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Managing brand equity : capitalizing on the value o …

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Strategic Market Management (Strategic Market Manag …

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Brand Leadership

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Brand Portfolio Strategy: Creating Relevance, Diffe …

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity is a book by David A. Aaker.

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Advertising management

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Developing Business Strategies, 6th Edition

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Brand Leadership: Building Assets In an Information …

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Marketing research

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Spanning silos : the new CMO imperative