book cover of Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity by David Aaker

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

non-fiction by David Aaker

Blurb

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity is a book by David A. Aaker.

First Published

2004

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