The Gallup guide : reality check for 21st century churches

by D. Michael Lindsay, George Gallup Jr.

Blurb

What would draw the people of your surrounding community into your church? Want to know about the kind of fund-raising that would work best for your church? How does your church compare to others around the nation? With a number of sample surveys and clear, easy-to-understand instructions on how to conduct quality research, you have all the tools you need to find these answers and more for your church!

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