The expressive organization: linking identity,reputation, and the corporate brand

Name: The expressive organization: linking identity,reputation, and the corporate brand
Author: /author/Majken_Schulz_(The_expressive_organization%3A_linking_identity%2Creputation%2C_and_the_corporate_brand)/author/Mary_Jo_Hatch_(The_expressive_organization%3A_linking_identity%2Creputation%2C_and_the_corporate_brand)/author/Mogens_Holten_Larsen_(The_expressive_organization%3A_linking_identity%2Creputation%2C_and_the_corporate_brand)

by Majken Schulz, Mary Jo Hatch, Mogens Holten Larsen

Blurb

This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such as: How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?