Brain Surgery for Suits: 56 Things Every Account Person Should Know

Resumen

Account management is an ephemeral pursuit, not easily characterized by a precise skill set or checklist of responsibilities. Perhaps this is why so little has been written on account service, and why there are few sources account people can turn to if they want to refresh, refine, or confirm what they know.

"Brain Surgery for Suits" fills this need. It is indispensable for the veteran account person, for anyone new to or considering a career in account management, or anyone in between. With 56 ideas organized in ten fast-reading chapters, "Brain Surgery" outlines how to build better client relationships, work smarter with colleagues, develop more precise strategy briefs, make more effective presentations, run more productive meetings, and generally transform yourself from a capable account person into a superb one.